“Facebook could surely offer an option to lock down all your personal information the same way it does for your old posts, but it doesn’t. It could offer a way to opt out of appearing in any type of search results, not just searches for your name, but it doesn’t. It wants your friends to be able to find you. It wants Graph Search to be a comprehensive utility. It wants the engagement and ad views your friendship and News Feed posts generate. But its protecting its access to these things by sacrificing your right to choose just how much your identity is indexed.”
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